Did you know, the average attention span online is less than a goldfish’s? Through this one day course, you’ll learn how to write digital copy that connects with your audiences, encourages action and creates fans. With a clear focus on the value of attention and engagement – rather than traffic and clicks for clicks’ sake – you’ll learn how to attract, grow and sustain a faithful audience.
Tools, tips and tricks to make your digital life more rewarding
How to direct online users through powerful calls to action
How to create an enjoyable user journey
Copywriting best practice
Connecting with humans as well as the searchbots: how to integrate SEO into copy that connects
Right medium right message: how to plan out your content across platforms